publish: trueselfish + selfless = self-lish
Consider being self-lish. It's not as bad as being selfish. In fact, if done right, being self-lish can be a very kind, good thing.
Perhaps the quintessential example of self-lishness is how the FAA tells us to put an oxygen mask on ourself before we put an oxygen mask on a loved one.
We all know why being selfish is problematic. It uses and abuses other people. On the other hand being selfless is virtuous and admirable. It truly is something that we should aspire to be... some times. If we're truly honest, we shouldn't be selfless ALL of the time.